Archive
App Design
Souve
INTRODUCTION
Souve helps travelers find special souvenirs that hold meaning and authenticity. The app goes beyond just locating quality items, allowing users to create a personalized collection of cherished memories from their journeys. With Souve, travelers can curate a unique collection that truly captures the essence of their adventures.
MUSE Creative Awards 2023
AWARD
3 Months
DURATION
Solo Project
TEAM
ROLE
Art Directing
UX Research
Prototyping
UI Design
TOOLS
Photoshop
Figma
After Effects
Cinema 4D
If travelers get authentic souvenirs while traveling, more people would buy them and display them to commemorate the trip.
WHY SOUVE?
USER RESEARCH
People want to buy souvenirs to commemorate their trip.
Commemorating the Journey
People purchase specific type of items for their souvenir collection by countries.
Making Collections
People want to buy unique souvenirs, which cannot be found in other countries.
Looking for Unique Items
I conducted user research to understand the common concerns users have when buying souvenirs while traveling. Based on respondents' feedback, I compiled a summary outlining what users generally expect from their trips.
People desire to memorialize their journeys by creating and curating their own collection of souvenirs.
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Travelers frequently find it challenging to identify authentic souvenirs as they lack the necessary knowledge to discern where they came from.
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Travelers often face uncertainty about identifying reputable and authentic souvenir shops for purchasing items.
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Helping tourists commemorate their trip in more exciting way
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Getting information and reviews about the souvenir from other travelers.
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Recommending hand-maded authentic souvenir shop nearby user’s location
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For users who have their own souvenir collection, Souve provides a feature that allows them to create creative collages.
Souvenir Collage Creation
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On the item page, users can access details such as the manufacturing country, reviews, and other specific information about the product.
Detail Information with Other Travelers' Reviews
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To assist tourists in discovering authentic souvenirs nearby, it kindly directs users to the nearest shop.
Recommendation of
Closest Souvenir Shop
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Based on the user research, I unearthed crucial project milestones and identified their needs and concerns. Crafting a user persona provided insights into potential app users, helping me determine essential features. Through the analysis of this archetype, I tailored the platform to align seamlessly with the preferences and requirements of my target audience.
Understanding User's Perspective on Purchasing Items
USER PERSONA
I organized the platform's pages and created an information architecture to visually guide users through iterations. This approach ensures users can easily grasp the app's system and understand the steps to achieve their goals.
Iterating the Platform's Services
SITEMAP
I meticulously crafted a comprehensive wireframe for the app with the primary goal of refining the user experience. The focus was on establishing ideal layouts that not only enhance visual appeal but also ensure users can seamlessly navigate through the process of identifying a suitable store and item. This thoughtful approach aims to eliminate any potential difficulties, providing users with an intuitive and engaging platform for their exploration and decision-making.
WIREFRAME
Determining the Optimal Layouts to Provide the Best Support for Potential Travelers
To encourage users to discover authentic souvenirs, Souve provides travelers with as much detailed information about products as possible, aiming to prevent any regrets associated with their commemorative purchases.
DETAILED INFORMATION
ABOUT ITEMS & SHOPS
Users can preserve their precious memories of items and trips in the in-app gallery by adding photos, offering a more organized and storage-efficient alternative to the typical gallery app.
PRESERVING CHERISHED MEMORIES OF THE ITEM
Users have the freedom to craft their personal collection collage by scanning their items and placing them on the screen as they desire.
INNOVATIVE COMPILATION OF SOUVENIRS IN A COLLAGE
